LEPAS names first Global Elegant Partners at Wuhu event

LEPAS marked its first Global Elegant Lifestyle Week in Wuhu, China, by introducing its first Global Elegant Partners and highlighting a new co-creation program with users and creators from around the world. The event underscores Chery Auto’s premium NEV brand push to expand its global community and shape how LEPAS is positioned across markets.

Why it matters: - LEPAS is building a global user ecosystem around its premium new-energy vehicle brand, not just selling cars. - The company is using creators, designers and owners to extend its brand story across local communities and markets. - The new partner program signals a push to turn brand fans into active co-creators.

What happened: - LEPAS hosted the LEPAS Global Elegance Night on Oct. 22 during the first LEPAS Global Elegant Lifestyle Week. - The event took place in Luolan Town, Wuhu, China. - More than 500 guests from around the world attended. - LEPAS officially gathered its first class of Global Elegant Partners at the event.

The details: - The first Global Elegant Partners come from different regions and cultural backgrounds. - LEPAS describes them as both fellow travelers on the brand’s journey and co-creators who connect the brand with users worldwide. - Under the “Drive Your Elegance” message, the partners interpret elegance in their own way through daily commuting, outdoor trips, art and culture, and family life. - Their local communities give LEPAS new perspectives and aesthetic inspiration. - The partners share experiences and values within their own networks, broadening how the brand expresses elegance across borders. - The evening featured four awards that showed the scope of the co-creation ecosystem. - The LEPAS Elegance Curation Award went to teams that interpreted local culture through creative curation. - The LEPAS People’s Choice Award was chosen onsite by guests using flowers, reflecting direct audience appreciation. - The LEPAS Elegance Ally Award went to 10 partners from Greece, Romania, the U.K., Indonesia, South Africa, Malaysia, Thailand and Colombia. - Recipients included Greek fashion designer Vassilis Zoulias and Greek jewelry designer Pericles Kondylatos, along with automotive content creators and lifestyle and aesthetics voices. - LEPAS said the award reflects the idea that true community is built through mutual appreciation and creating together. - The top honor, the Elegance Model Award, went to Jetpreeya Ngokngam of Thailand. - Jetpreeya Ngokngam is a LEPAS owner and content creator who has documented her trips with LEPAS through authentic storytelling. - LEPAS presented Jetpreeya Ngokngam as a model for co-creation between the brand and its users worldwide.

Between the lines: - The event shows LEPAS leaning into lifestyle branding as a growth strategy. - The partner program also gives the company a way to localize its message without relying on a single design or cultural template. - The mix of designers, creators and owners suggests LEPAS wants its brand identity to spread through both aspiration and peer influence.

What's next: - LEPAS said it will continue building open platforms for exchange. - The company plans to encourage partners to create elegant lifestyles in their local communities. - LEPAS also aims to grow its global user ecosystem through joint building, storytelling and development. - The Global Elegant Lifestyle Week theme is “Together in Elegance,” and the partner gathering is positioned as a new starting point for the Elegant Partner program. - LEPAS says it has more than 500 sales and service outlets worldwide as it expands its international presence. - Chery Auto, LEPAS’s parent company, says it operates in more than 130 countries and regions and has been China’s top passenger-car exporter among Chinese brands for 23 consecutive years.

The bottom line: - LEPAS is turning a brand event into a global community-building exercise, with customers and creators as part of the product story, not just the audience.